UNIT 3 JOURNAL 2.

JOHN AND ZORAB DILEMMA.


While reading the narrative about the efforts of John and Zorab, it strikes me that the approach used is not, perhaps, the most adequate to address the differences that are coming up in the way they view the business and even their place in it.


A more balanced approach would require that they do at the beginning, what they are doing just now, which is to find out: first, how they see the business, meaning what is that they expect to achieve with the business, is it money? is it fun? a mix of both? what percentage of "fun" as opposed to "business"?
These differences in approach can doom the enterprise from the beginning if a middle ground is not defined and adhered to.
Also, roles should have been defined from the get go. What is John going to do? What is Zorab responsible for? If these items are not addressed, resentment will start festering and will explode sooner or later, probably at the most inopportune time.
I would have found the answers to this questions prior to start a business plan that is doomed if the parts can get an agreement in these basic items.