JOHN AND ZORAB DILEMMA. part II

As part of the continuing saga of John and Zorab, it is necessary to select a specific business model that will help them to bring into focus what is that they desire to achieve with their idea.

For that purpose, the SBDC counselor after careful consideration of their stated purposes and ideas, has recommended the Business model Canvas, because it provides with a very simple and direct interface for them to define their ideas and purposes.

"The Business model Canvas is a strategic management and lean startup template for developing new or documenting existing business model" the counselor explained, " it is a simple visual chart with elements describing a enterprise's value proposition, infrastructure, customers and finances"

"To help clarify things, a value proposition is the most important activities that your business will execute, in your case, this seems to be the cooking classes that are at the heart of your business" continued the counselor.

" Then there are the key resources, that as the name indicates is the resources that are necessary to create value for the customer. In this case, as an example, it will be your cooking classes"

 

"Take a look to the template of the Business Canvas model, and if you have any other questions please do not hesitate to call me so that we can set up an appointment, to go thru anything that is not crystal clear to you"